[Authentic group from New York] What is "Masena Lab", a new brand founded by a famous watch collector!? | Watch Life News

huaweiwearabless 17/08/2022 679

》 The playfulness of a collector shines in creating colors and details

"Massena Lab" based in New York is a watch brand that has not landed in Japan in 2018 by William Masena, a famous watch collector in the clock industry.We make attractive watches with a unique approach, such as planning a collaboration with famous watch manufacturers.

Founder William Masena has begun gathering watches since childhood and started working at a bank after graduating from a university in New York.He began to be in full swing in the clock industry in 2006, and COO and watch forum Timezone of Anticolm, an Auction company specializing in watches in Geneva..He expanded his activities as a management director of COM.

William Masena has a variety of faces, including watch collectors, consultants, watch retailers, and oak shonia.He personally collects watches, and when he handles high -end vintage watches as a seller, "Clock is a tool for both beautiful and simple watches, but good things that suit your lifestyle.He seems to be continuing with the belief that he must be.

In addition to the original collection, Masena Lab develops a collaboration with brands linked to his own lifestyle.He has released a limited collection of collaboration collections with independent watchmakers such as ming, unimatic and hubling 2.This time, we will introduce the collaboration model and the latest collection of the original label from such Masena Lab.


MASSENA LAB (Macena Lab) Ming X Masena Lab

A collaboration model with Ming, an independent watch brand established in 2017 by six watchmen around the world under the Malaysian watch collector and photographer Ming Singh.The model is produced in two colors, black and honey.

The dial design has been inspired by both the nest -like geometric pattern and the "Honeycomb" dial of the vintage filole released in the mid -century.In a 38mm small case, Calita's Cal.Automatic winding Cal manufactured by Schwartz Echenne based on SW330-2.330.Equipped with M1.It is manufactured in Switzerland and is limited production of 50 pieces for each color.Unfortunately, as of September 2021, it is "Sold Out" on the Masena Lab website.


MASSENA LAB (Masena Lab) Uni Racer

The uniracer is the first clock with the name of Masena Lab, which was produced over three years.The design is a modern style of the mid century period, Universal Geneva Big Eye Chronograph, and the dial color is a classic black and white, reminiscent of a retro watch in the 1970s.We have a total of five colors.

39mm case is a hand -rolled movement, CAL.Equipped with SW510 M Elabore.Acrylic dome -shaped windshield is anti -scratch processing.Swiss made of 35 colors, 35 colors of each color, limited production of 200 black and white colors of each color.

The combination of the dial color is thought out to the details, and the cruise has a refreshing and stylish design with a dial sky blue, a light blue coloring, a light blue coloring, and a red cross hair of the subdial.

Safari uses a fluffy dial that changes to yellow -green over the center of the dial, and is also compatible with the karky color of the counter.

The rally is a dial color reminiscent of auto -tracing chronographs in the 1970s, adding orange and blue accents to the silver dial to express a strong vintage feeling.


》Massena LAB (マセナ・ラボ)公式サイトhttps: // www.Massenalab.com


Sentence ◎ WILLIAM HUNNICUTT Watch brand and Sphere branding representative, import agency for accessory brands.He is a unique selection as an importer, develops products that are addicted to hooks in Japan, and also produces the music -themed apparel brand, Stereo8.He is also a cat at home.

https: // www.Instagram.Com/Spherebranding/