This year marks the 10th anniversary of the launch of the first iPhone in the United States in 2007. Since Softbank launched the iPhone for the domestic market in 2008, it can be said that the impact on the domestic market is nine years, but the impact that the iPhone has had on the market in the last ten years is immeasurable. big. At the beginning, many people thought that it would be difficult to spread the iPhone in the domestic market, even though they felt the potential of the iPhone. It is
As I touched on in my iPhone 8 and iPhone 8 Plus reviews, one of the reasons why the iPhone has been so well received in the market is that Apple was one of the first companies to incorporate the latest technology into the iPhone, while actively listening to user feedback. In response, we have continued to evolve tirelessly. In terms of hardware, Nano-SIM, which is now the industry standard, and Touch ID, a fingerprint authentication sensor installed in many smartphones, were quickly adopted, and in terms of communication technology, LTE and carrier aggregation are actively being used. has been promoted to On the other hand, the iPhone 8 was released in September, incorporating waterproof and dustproof features expected by many users in Japan and other countries, and Apple Pay using FeliCa, which was considered indispensable in the Japanese market. And the iPhone 8 Plus also supports wireless charging.
The accumulation of these 10 years is probably one of the factors that support the popularity of the iPhone. In general, after 10 years of accumulation, there are many products that cannot make drastic changes and are bound by specifications. This is an unavoidable path not only for smartphones but also for consumer products, and as a result of suffering from this part, there are many products and services that have lost momentum.
The iPhone X, which is finally on sale, can be said to be a model that has appeared for such a change. Based on the 10 years that the iPhone has accumulated so far, without being bound by the spell of the accumulation, what is the future direction of smartphones and digital devices, what kind of shape is desired by users, and what kind of style It is finished as a completely newly created model by reconsidering whether it is used in. In other words, while the iPhone 8 and iPhone 8 Plus are models positioned as normal evolutions that have inherited the past 10 years, the iPhone X is positioned as the "next-generation iPhone" created for the next 10 years of evolution. It is a model that was created.
