The New York Times (NYT) has announced that it has purchased Wordle, an online word -on game, which has been explosive in recent months from Josh Wardle. NYT states in a press release on January 31 that it will not change the game format and provide free to new and existing players. The company states that the game has acquired the "price in the first half of the 7 -digit range" (estimated to be $ 5 million). Wordle is a game that hits the words provided for free as a browser game, and relying on the hints you get by inputting English words, it is a content that hits the five characters of the day that is the theme of the day. The developer originally produced the game as a gift for a partner and released it in October. According to Woodle, a software engineer living in Brooklyn, the number of users per day was 90 on November 1, but over 300,000 on January 2. It is unknown at this time whether NYT will provide the game in the bill in the future, but games and crossword puzzles account for a considerable part of the newspaper's subscription income. NYT reported that 135,000 new members of the 455,000 new members obtained in the third quarter of the third quarter were subscriber from games, cooking and product review corners, not normal news articles. rice field. The newspaper commented on the Forbes, saying that the future plan for the game has not yet been decided, but as follows. "We will provide new values to existing customers, and at the same time, focus on introducing our games to new customers who like ward games. For now, this game can be played for free." Prior to the acquisition by NYT, developers trying to use the popularity of Wordle created imitation games with the same name, posted them in Apple's app store, and were trying to monetize them with billing models and advertising models. Apple has already deleted such imitating apps from the store, but one developed on Twitter the income he had obtained from the imitation game. He later created another app that changed his name in the same format and published the results of the game and daily income.
