The essence of the new iPhone 11 and Apple Watch that can't be expressed in words: the value of the new product noticed at $ 0.01 (1/4 page)

A 1-cent coin that was taken out. On that side, I strongly press it against the back side of the "iPhone 11 Pro" immediately after the announcement (a fairly fine rubbed glass) and start rubbing it.

Perhaps it's trying to show its toughness, but of course, the back of the iPhone 11 Pro is clearly marked with coin-scratched scratches. But it was after that that I was even more surprised.

"Rubbing the scar with your finger"

That way, the coin-rubbed scratches disappeared and the back of the original iPhone 11 Pro emerged. What looked like a scratch was a penny scraped by the undulations on the back of the iPhone 11 Pro, and the iPhone itself was intact. I couldn't take a picture of it because I didn't intend to encourage such an act, but to be honest, I couldn't help but be surprised.

And I felt that the essence of this Apple new product launch was packed here.

At the recital, the only word that introduced this greatness was "the toughest glass for smartphones."

That's true, but this word alone doesn't convey the level and quality of its awesomeness at all.

By the way, this back has a metallic texture that makes me ask "Is it really glass?" The undulating part around the camera lens looks like a separate part, but it is actually made of a single piece of glass. However, from the texture that has never been seen or touched, it can be seen that Apple is pioneering the world's top class unprecedented manufacturing technology.

By the way, the glass was co-developed by Corning, a partner that provides glass materials to Apple as before, but it is unclear whether the same glass will be used on smartphones of other companies.

This time, during the recital, the author was broadcasting the pattern live on Twitter, but I got some reactions such as "It is the same as the iPhone so far" and "It is the same as Android".

Certainly, words such as "the industry's toughest glass" have often been used at previous iPhone launches. But what matters is not the feature itself, but the degree and quality (honestly, I wanted you to do a demo of scratching with this coin on stage).

Similarly, the three camera lenses, which are the biggest features, have many surprising features. First of all, I was surprised at the wide angle of view of the ultra-wide-angle lens, "Is it possible to capture this far?" I am surprised to be able to zoom very naturally.

At some stage of this zoom operation, I switched between three lenses, a super wide-angle lens, a wide-angle lens, and a telephoto lens, and when I switched, the location of the subject should shift, but I don't know at all. I get the illusion that the three lenses are one zoom lens.

This kind of texture cannot be conveyed only by the slides that introduce the features of the product.

Also, the sound that makes you feel the expanse of space corresponding to Dolby Atmos is the first time you actually play a movie on iPhone 11 or iPhone 11 Pro and experience the sound of a helicopter flying from the side far from the main body. You can feel "amazing".

If you think about it, the pursuit of uncompromising quality, which is hard to convey with just the words, has always been a feature of Apple products, but the iPhone 11 and iPhone 11 Pro are products that remind us of that.

After refusing this in advance, I would like to briefly summarize the overall picture of this announcement and the points that should be noted below. I know that even with a two-hour keynote, the appeal of the new product line, which cannot be fully conveyed, cannot be conveyed in a report of just a few pages ...