On January 20th (local time), Amazon.com announced the company's first physical fashion store, "Amazon Style." The first store is planned to open in a Los Angeles shopping mall later this year. Dressing rooms are lined up in the store Items of various brands are displayed in the store, and customers can scan the QR code attached to the item they like with the Amazon shopping app on their smartphone to check the size, color variation, reviews, etc. You can check detailed information on the spot. Furthermore, by tapping the button on the screen, you can reserve the try-on of the item. When an item of the specified size is prepared in the fitting room, the fitting room number will be displayed by push notification. In the fitting room, not only the specified items but also the items picked up according to the taste analyzed based on the customer's activity so far are prepared. Customers can try on as many items as they like in the large fitting room, rate items on the touch screen on the wall, and request other items. The requested item will be sent to the dressing room "in just a few minutes". The technology of the company's fulfillment center is applied to this system. Since the data of the Amazon shopping app is linked online and with Amazon Style, the activity in Amazon Style is also reflected in the recommendation function of the online store. You can also send the item you are interested in online to Amazon Style, try it on, and if you don't like it, leave it as it is. The selling price on Amazon Style is the same as Amazon.com. Like Amazon Go, Amazon Style stores are not without clerk, and human clerk handles the delivery of items and confirmation at checkout.
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