American Fitbit,Inc. On April 8th, a briefing was held for the media on the products and future development of the wearable gadget "Fitbit".
Fitbit is an activity meter with built-in accelerometer and altimeter, which can obtain data such as walking steps, calorie consumption and sleep, and transmit them wirelessly. The data can be viewed in Fitbit websites and iOS/Android applications. At present, Japan has three models of ZIP/ONE/Flex, and North America also sells high-end Force with watch function and organic EL display.
Fitbit ZIP
Fitbit ONE
Fitbit Flex
Fitbit,Inc. It was founded in San Francisco in 2007. CEO James Parker (James Park), who attended the presentation, said: "this is a leader in the rapid growth of fitness equipment and Fitbit is sold in 30, 000 retail stores around the world."
CEO, Mr. James Parker.
The mission of Fitbit is to "make people's lives healthier and more active".
The goal is for people who want to integrate sports into their daily life
The word "fast growth" shows the share of sales in the United States. During the Christmas business war in 2013, the market share in terms of activity was 77%, ranking first. He controls Jawbone and NIKE, which was only 67% in 2013, with a share of more than 2/3.
As one of the reasons, James Parker lists a high degree of compatibility with the corresponding terminal. At present, there are 35 corresponding terminals of Fitbit, such as Xperia Z Ultra and Nexus7 Android terminals. The IOS terminal supports 9 models, with a total of 44 models available. In the world, also known as the Android terminal is 80% of the mobile phone market share, so the corresponding Fitbit market share is very high, which can be nodded.
From 2012 to 2013, market share increased by nearly 20%
This is the share of digital fitness velvet.
The corresponding status of Android and iOS devices
He also revealed that the US also has a 40 per cent market share in areas such as watches and heart meters with GPS functions. In addition, in the healthcare category of iOS applications, UP and Nike+FuelBand of Jawbone are also controlled and won the first place (as of December 2013).
James Parker said: "other companies have several business departments, activity meter is one of them, there may be such a place." However, with regard to the grasp of the volume of activities, our company is a unique cause. Concentrate the strength of the company there. Perhaps because of this, it has gained a high share in both hardware and software.
This time, the market share in Japan has not been disclosed. However, the current domestic sales of Fitbit ZIP/ONE via Softbank Corp. BB,Flex via Softbank Corp. Mobile should see less opportunities than competitive products. However, it is said that it will be sold in Yodobashi cameras, giant cameras and Apple stores in the future.
James Parker believes that Japan has a high awareness of health.
He also revealed that in the near future, data will be obtained from companies with more than 100000 food databases, and dietary calories and consumption will be carried out locally.
In addition, the Japanese sales of Fitbit Force only remain "launched in the future".
New applications that use Fitbit on iPhone5s can record the amount of activity even if they don't use Fitbit itself. "if you can use this, it would be nice to buy Fitbit products for people who want more features," he said. "
It also plans to cooperate with the fashion brand Triboch.
At the beginning of the report, the sales agent made a mistake. Correction and apology (9 April 2014).
