Wednesday, March 23, 9:20 Record China
On the 17th, South Korea's Herald economy reported on the current state of the smart watch market under the heading, "We have embarked on a golden soft landscape ... Samsung is half the price, why buy only Apple Watch?" The photo is Galaxy Watch 4.
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On March 17, 2022, the South Korean Herald economy set out on the current state of the smart watch market under the heading "Why buy only Apple Watch when Samsung has embarked on Kim Yeon Kyung ... Samsung is half the price?" I told you. According to Hong Kong market research firm Counterpoint Research, Apple topped the global smartwatch market with a 30.1% share last year. This was followed by Samsung Electronics of South Korea (10.2%) and Huawei of China (7.7%). Samsung's "Galaxy Watch 4" was released in August last year. Due to the strengthening of healthcare functions such as body composition measurement, marketing effect using former volleyball women's Korean representative Kim Yeon Kyung, and performance improvement through OS cooperation with Google, shipment volume increased significantly, and the shipment volume increased significantly in the October-December period of last year. Apple has 21.8% of the market share and Samsung Electronics has 14.4%, and the difference has narrowed to 7.4%. However, the "Apple Watch Series 7" will be released in the January-March quarter of this year, and the difference will widen again. The article said, "The functionality hasn't changed much, the screen size has increased by about 1 mm and the charging speed has improved. Supported by the strong purchasing power of Apple fans, the shipment volume for the January-March quarter of this year is 40 million. The overall market in 2021 grew by 24% year-on-year, hitting record highs such as exceeding the level. " The article also predicts that "the gap between Apple and Samsung in terms of sales is even greater." It is said that Apple did not release a new product of "Apple Watch SE" and the average selling price (ASP) increased by about 3%. Counterpoint Research reports that this has led to an increase in Apple's market share. The Galaxy Watch 4 series costs 269,000 won (about 26,350 yen) to 492,000 won (about 40,2030 yen). On the other hand, the Apple Watch Series 7 is said to start selling from 499,000 won (about 48,880 yen), and the article says, "In other words, the Galaxy Watch 4 was cheap and even with improved functions, it could not match the Apple Watch." Pointed out. However, Counterpoint Research said, "Samsung recorded the highest shipment volume in brand history in the October-December quarter of last year, with a quarter-on-quarter growth rate of over 200%, and remained strong until the January-March quarter of this year." And analysis. Shares also rose from 8.9% in 20 to 10.2% in 2009, while Apple fell from 32.9% to 30.1%, closing the gap between the two companies. Samsung plans to further strengthen its healthcare by adding a body temperature measurement function to the "Galaxy Watch 5" to be released in August. In response to this, on the Korean internet, "First of all, entertainers do not use their own products in South Korea, so the younger generation also thinks it is cool?" Koreans are sad. "" Apple Watch certainly has a cute design. I think Samsung should put more effort into the design. "" Smart watches are different depending on the OS of the smartphone. "" Apple Watch is an eyephone. Various voices such as "Galaxy Watch is convenient for Galaxy" have been raised. Others have pointed out that "Kim Yeon-koung's marketing power will not be that strong" and "I think it will be very popular if BTS (BTS) class people appear in advertisements." (Translation / Editing / Matsumura)