2021/02/09 20:00
On February 9, the MMD Research Institute announced the results of the "2021 Survey on the Usage of Smart Watches" conducted for men and women who own smartphones. The survey was conducted from January 18 to 21 for men and women aged 20 to 69 who own smartphones, and valid responses were obtained from 658 people. When asked if they own a smartwatch, the surveyed people found that the ownership rate reached 38.0%, with 43.4% of men and 32.6% of women owning a smartwatch. For those who own smartwatches (250 people), when asked about the makers of their smartwatches, "Apple" (46.0%) was the most common, followed by "SONY" (10.0%). ing. As for the purchase status, "new terminals" accounted for 78.7% and "used terminals" accounted for 8.7%. The highest purchase time for smartwatches was in 2020 (41.3%), followed by 2019 (15.2%). When asked about the functions used in the smartwatch (multiple answers), "Pedometer" (48.3%), "LINE / email / phone notification" (43.5%), " "Heart rate measurement" (30.0%) ranked high. Regarding the reasons for purchasing a smartwatch (multiple answers), "I want to manage my health" (29.6%) was the most common, "Because it is my favorite brand / manufacturer" (24.3%), and "It works well with smartphones". "(23.5%) continues. When asked about the degree of interest in smartwatches to those who do not have a smartwatch (408 people), 30.1% of the respondents combined "very interested" and "interested" were male. Was 31.9% and women were 28.7%. When asked why they are interested (123 people) who do not have a smartwatch, the most common answer was "I want to manage my health" (41.5%). "Because the cooperation is good" (39.0%) and "Because you don't have to take out your smartphone" (30.1%).
