China Market (117) China Trend Survey (36)
In China, the increase in sleep disorders has increased rapidly in China in recent years.Not only traditional sleep support goods, but also products using state -of -the -art technology are continuing.In this article, we analyzed the current status and prospects of the Chinese sleep disorder market.
TweetPockettable of contents
● Chinese sleep disorder market● Current status and prospects of the Chinese sleep goods marketスリープテック製品の流行快眠サポートアプリの普及独特の寝かしつけサービス● summaryChinese sleep disorder market
睡眠障害市場は、不眠症や不十分な睡眠症候群などの睡眠障害を持つ者のニーズによって形成された市場です。安眠をサポートするための安眠グッズのジャンルは様々で、例えば、快眠枕や耳栓などの伝統的な安眠グッズもあれば、安眠ミストやスリープ系ガジェットのようなテクノロジーデバイスもあります。中国中央電視台財経チャンネル『第一時間』の報道によれば、Chinese sleep disorder marketの規模は4000億元（約6.5兆円）を超えており、2030までには1兆元（約16兆円）を超えるそうです。
According to the Chinese Sleep Study Group last March, the Chinese people's sleeping white papers during their home waiting period, more than 300 million people have a sleep disorder.It is said that 75 % or more will fall asleep after 23:00, and nearly 25 % will fall asleep after 25:00.In addition, during the waiting period of home, Chinese sleeping hours retreated overall for 2-3 hours, and the number of people to go to bed after 24:00 increased by 40 % from the Corona before the corona, and the number of searches for sleep disorders increased by 43 %., It is thought that the number of people who tend to have a tendency for sleep disorders is increasing.
出典: https://www.jianshu.comGraph on holidays during the waiting period of home
The 2020 National Sleep Report by Snail Sleep, the Snail Sleep, reports that the average sleep time for Snail Sleep users is 6 hours and 46 minutes.In particular, young people have a slow sleeping time, the elderly have a short sleep time, and the average sleep time for major cities such as Beijing and Shanghai is shorter than in other regions.
Current status and prospects of the Chinese sleep goods market
According to Tianyanchha data, more than 2,400 companies in China are aimed at managing and selling products related to "sleep" such as "sleep" and "insomnia".In addition, 62 % of these sleep -related companies have been established in the last five years, especially in 2020, increased by 470.
Similarly, 2692 companies operate and sell products, such as eye masks, earplugs, diffusers, and sleep mist, are also distributed in Guangdong Province and Zhejiang Province.Nearly half of these companies have been established in the last five years.
出典: https://baijiahao.baidu.comNumber of sleep -related companies
スリープテックとは、睡眠中にテクノロジーを活用して睡眠状態を把握することであり、前記の伝統的な安眠グッズ以外に、中国ではスリープテック製品も流行っています。中国家電製品研究院測定技術研究所が発表した『2019年中国睡眠テクノロジー白書』では、スマートバンドやスマートウォッチなどの睡眠トラッカー製品の市場はこれから最も成長すると予測されました。実際に、Samsungは2015年にイスラエルの医療機器会社「EarlySense」を合併吸収し、Appleは2017年にフィンランドの睡眠追跡デバイスと睡眠追跡アプリを販売しているテクノロジー企業「Beddit」を吸収合併するなど、世界中の大企業がスリープテックに焦点を当てて行動しています。中国でも、HuaweiやXiaomiなどの企業はスリープテック製品を開発・販売しています。例えば、Huaweiは2018年に快眠モード付きのアロマライトを発売し、非侵襲的脳波観測設備メーカーの「回車」はスマートアイマスクを発売しました。
出典: https://item.taobao.comSmart eye mask of "Circular" of non -invasive EEO observation equipment manufacturer
The popularity of sleep -tech products has just begun, and the effects of products such as smart bands and smart beds have stopped observing sleep.Some users have skeptical attitudes about the effects of sleep tech products.However, if you can develop high -quality products using rapidly developing technology, there must be a big business opportunity.
中国ではモバイル向けの快眠サポートアプリ市場の活性化も著しいです。App Store上で「睡眠」と検索すれば、Snail Sleepや潮汐、小睡眠、睡眠助手など、20以上の快眠サポートアプリが表示されます。そのうち、Snail Sleepは2020年だけで1,800万以上のユーザーデータを収集することができました。
The main functions of the good sleep support app include records such as sleep time and turn over, and alarm service from shallow sleep.In particular, Snail Sleep can be used not only as a basic function that supports sleep, but also as an EC app.Snail Sleep's "Snail Mall" sells cosmetics, miscellaneous goods, food, etc., including good sleep goods such as smart pillows developed by Snail Sleep.It is also said that the user's royalty is high because it can be used as an SNS app, such as sharing a sleeping record in the app.
出典: https://baijiahao.baidu.comSnailsleep's good sleep support function
睡眠障害の問題が深刻化している中、中国では大人の寝かしつけサービスが数年前に誕生しました。このような寝かしつけサービスを提供する人は寝かしつけ師と呼び、仕事内容はWechatやテンセントQQなどのインスタントメッセンジャーソフトを用いて絵本を読み聞かせたり、歌を歌ってあげたりすることです。寝かしつけサービスの料金は1時間あたり60〜80元（約980〜1,300円）が相場となっています。
また、快眠サポートアプリである「小睡眠」は、2017年から吳克群（Kenji Wu）や王鴎（Angel Wang）など100名以上の芸能人を集めて、絵本の読み聞かせをレコーティングし、そのナレーションをユーザーに提供しました。この芸能人による寝かしつけサービスはとても大人気で、登場してからわずか9ヶ月で、2億超のユーザーによって利用されました。
On the other hand, there are places where R18 ASMR works exist, providing erotic sleeping services.In China, watching public adult videos and other videos in order to prevent children from adversely affecting children, there seems to be some elements that touch the law, strictly speaking, erotic sleeping services.For example, in September last year, Lizhi, an app that provides sleeping services, was ordered to stop some services for this reason.
summary
Smart pillow, good sleep support app, sleeping service.China's sleep -disorder has tried various ways to improve sleep, and at the same time promoted the expansion of the sleep disorders.As mentioned above, China's sleep disorder market, such as inadequate and illegal effects of good sleep goods, still has a lot of problems, but the potential market is very large and it is thought that it will continue to expand.。
Email magazine registration
We will deliver trend information useful for the latest surveys and marketing
How nice!If you think, share!
