Watch journalist Yashiito Shibuya and Aziko Azky, who have been interviewing Swiss 2 major watch fairs for more than 25 years, talk about seasonal topics related to the watch industry.
ASCII based on the keyword spoken at ROOM, which is held regularly from 21:00 on Sunday.Introducing the clock industry topics on JP.
Until now, "Baselworkld" was famous for the Swiss watch and jewelry trade fair ...
This time, I would like to introduce and explain how the new Coronavirus crisis affected the global watch market with data.
The global watch market is 20%of the world
The world of Swiss watches, which is announced every month by the Swiss Watch Association (abbreviation FH), which is the most referred to in knowing the current status and economic trends of the watch industry.This is the total transport amount.
In this new Coloronavirus crisis, in both the world and in Japan, there are some industries that have become "tailwinds", but basically many companies in all industries were negative and seriously influenced.The clock industry was the same.
"December 2020 Swiss watch export status" from the Swiss Watch Association (abbreviation FH)
According to the data announced by FH on January 28, 2021, the total amount of exports to the Swiss watch in 2020 to the world of Switzerland is minus 21 year -on -year..8%.2019 total transportation amount 21.7 billion Swiss franc (approx. 2,553.4 billion yen: 1 Swiss franc = 117.67 yen conversion) to 21.It has dropped dramatically to 17 billion Swiss francs (approximately 2.3 trillion yen), 8%minus.
This is almost the same number as 2008, 12 years ago, and has dropped a big drop since the Lehman Shock 2009.This figure is a number that includes not only watches but also parts.This is also a minus 21 year from the previous year on a price basis.4%, minus 33 compared to the previous year on a number basis.I was so depressed to 3%.
In particular, a wristwatch with a 5,000 -Swiss franc (about 600,000 yen) is less than the export value.In other words, higher watches are selling.
Swiss watches in Japan are also 26 from the previous year.1%minus, 1,18950 Swiss franc (140 billion yen in the same rate conversion) was greatly reduced.
By the way, the total amount of transportation to Japan is the fourth place after China, the United States and Hong Kong.
It was the most bottoming out in April 2020, when the city was locked down in the first emergency declaration.Compared to 2019, it was only about 14%.
However, after May, he recovered to the right.In November, it has returned to the same amount as the previous year.Even if you ask a watch brand or a watch specialty store, the clock is selling stably.In this crisis, it seems that there are many people in Japan who buy high watches.
Smart watch is an alternative to cheap watches!?
However, in this situation, smart watches are not negative and selling in the world and in Japan.
"2020 World World / Domestic Wearable Device Market size" IDC JAPAN
According to the announcement of IT -specialized research companies and IDC, the number of shipments of the world's third quarter of the third quarter of 2020 was 35 year -on -year..125.03 million units of 1 % plus.Of these, the watch type was shipped 32.9 million units and 36 year -on -year..The 2 % plus and the Swiss watch continue to rise to the right.
62 watch -type devices in Japan.20,000 units and 9 years from the previous year.7 % plus.The wristband type is even more popular, 17.50,000 units 149 year -on -year.It is a amazing number of 4 % plus.
In Japan, watches under 5,000 Swiss francs (about 600,000 yen) are still selling, but in the story of watch brands and watch specialty stores, watches of 100,000 yen or less are difficult to sell, so what should I do?Some say, "No way to hit."
This price range is just the same range as smartphones and smartwatches.From around 2014, when the first Apple Watch was released and was said to be "smartwatch first year," smartwatches have evolved steadily every year, to convenient items that can be used by everyone to everyone for early adapters.It has evolved.
In retrospect, in 2015, the Swiss watch industry had invited journalists and editors like the writer at the Swiss embassy in Japan to hold a talk session on the theme of "Swiss watches can survive with the appearance of smart watches".。
At that time, participants have recognized that "Swiss mechanical watches are not a smartwatch rival. There is no problem. However, low -priced quartz watches will be a difficult situation with the appearance of smart watches."I remember sharing.
With the "Apple Watch Series 6", the measurement function of blood oxygen wernes (oxygen saturation in the blood), functions that detect heart abnormalities, and fall detection functions may increase.Considering the increase in smartwatch wearing in the elderly, the functional simple quartz watch other than the designwatch may be replaced with connected watches with smartphones and smartphones.Maybe.
The smartphone penetration rate of the elderly is also rising.Few people are under 50s and do not use smartphones, and the price is the same.
