In the second quarter of 2021, Xiaomi overtook Apple and finished second.
Many people in Japan feel that Xiaomi's presence is increasing year by year.Following 2020, 2021 was a year when Chinese manufacturers made a breakthrough.In 2022, the momentum of each company will not stop, and it will show the performance to temporarily remove Samsung and Apple.Looking back on the movements of each company 2021, I guessed the trend of 2022.[Image] HUAWEI's new folding smartphone
Realme that is showing a presence on behalf of Huawei
In the second quarter of 2021 (April -June), the number of smartphones shipped, Xiaomi overtaking Apple (counter point survey) was a major topic. Every year, Apple's shipments in the second quarter are the lowest in the quarter, so this movement seems to be instantaneous, but the difference between Apple and Xiaomi, which was second in the third quarter, is only 1 %. 。 Xiaomi's current momentum reminds Huawei at one time. Until 2020, Huawei, who was second after Samsung, was no longer found. RealMe is showing its presence so that it is replaced with Huawei. Realme exceeded 37 months since its founding in 2018 exceeded the total outlook of smartphones. In India, the second smartphone market after China, Samsung is overtaken and ranked second after Xiaomi. The majority share of the Indian EC site "FLIPKART" will reach a majority. Although the global shipping share has not yet reached 10 %, it has left 5 % in both the second and third quarters of 2021. Realme has appeared in India as an OPPO low -priced model brand, and has been divided by the strong sales, along with OPPO and ONEPLUS, and has become a subsidiary of the same group. OPPO has its own "OPPO A series", which includes low -priced models, but maintains a certain brand image by not putting out a cheap model. Realme has gained great support from the younger generation, including a super -cheap model that OPPO is not available, a "tagged" model that is conscious of gaming, and a collaboration model with Japanese designer Naoto Fukasawa. Realme will steadily increase sales in the emerging market, which is good at it. The movement overlaps with the appearance of Xiaomi's REDMI brand a few years ago. REDMI has been steadily gaining popularity with overwhelming cospa, and has introduced the gaming model "K Series" to match the popularity. Realme, on the other hand, is not limited to cheap models, as mentioned earlier, has already released high -ends and fashion models, and the image of the product is better than Xiaomi's REDMI. Realme's momentum will probably be beyond Redmi and will be a major threat to Xiaomi. Although it has not yet released a smartphone in Japan, there may be products in 2022.
