In February 2016, Samsung Electronics opened a new store in Frankfurt, Germany. The following month, the author, who was planning to move from Frankfurt to Japan after interviewing CeBIT and Baselworld, immediately visited the store.
Frankfurt's most famous shopping street "Zeil".Department stores and restaurants are lined up on the pedestrian paradise boulevard
A store like a luxury brand facing a shopping street
From Frankfurt Central Station, take the S-Bahn and get off at "Hauptwache", which is a shopping area. The "Samsung Pop-up Store" was open on the first floor of the building facing the street.
This is the newly opened Samsung store.It's like a luxury brand store
In the store, the latest devices were lined up, centering on the Galaxy S7.
The most prominent are the latest "Galaxy S7" and "Galaxy S7 edge". More than 20 actual machines were lined up and could be operated freely.
This is the 5.5-inch screen "Galaxy S7 edge".The price was 799 euros
This is the 5.1-inch screen "Galaxy S7".Price is 699 euros including tax
A "water tank" was installed in the center of the luxurious floor, and the Galaxy S7 was operated while submerged in water. Waterproofing has become commonplace in Japan, and it is no longer necessary to appeal, but overseas, only Xperia has high waterproof performance, and it seems that it is still new.
By moving the Galaxy S7 edge while submerged in water, the waterproof performance of IP68 was appealing.
A wide range of accessories such as a keyboard cover for Galaxy S7
As a tablet product, there was not only the large 18.4-inch model "Galaxy View" but also the Windows tablet "Galaxy Tab Pro S" just released in Germany.
Windows tablet "Galaxy Tab Pro S" with a vivid AMOLED screen.The top LTE model is 1199 euros
Since it is a store in Germany to the last, "Galaxy Note 5" that is not sold in Germany is not lined up. The latest model in the Note series remained the Note 4.
Surprisingly few countries can buy the Galaxy Note 5.Although the "S6 edge +" is sold in Germany, the latest model of the Note series is the "Note 4".
In Japan as well, there are about 10 VR headsets "Gear VR" that will be installed in Internet cafes nationwide from April 7th. However, it is difficult to enjoy it in a public place because you cannot see the surroundings when you wear a VR headset. For that reason, sofas were prepared in the store so that you could immerse yourself in it.
A sofa like a movie theater was prepared, and it was possible to thoroughly enjoy VR contents
Also pay attention to the completeness of accessories. The lineup of covers for the newly released Galaxy S7 / S7 edge is overwhelming. Although basic covers have arrived at local electronics retail stores and carrier shops, this is the only place where keyboard covers are available.
A wide range of accessories. Selling a large number of covers such as S View Cover, LED View Cover, Flip Wallet, etc.
There was also a keyboard cover for the Galaxy S7 in stock
Expanding presence in Frankfurt
Before the Samsung store opened, the area was originally lined with consumer electronics mass retailers and carrier stores. Even in these stores, Samsung has a large sales floor. By setting up such a store on top of that, the presence is further increasing.
Originally, Samsung handles a lot in Germany, but by setting up a prominent store, its presence has further increased.
It is a momentum that can compete with the Apple store.Located on the west side of the shopping area in Frankfurt
We would like to expect expansion to other regions in the future, as it is a store with a high-class feel that is significantly different from the previous Samsung stores.
