Samsung's latest flagship terminal, the Galaxy S7 edge, was finally released in Japan on May 19th, although it was behind the world (see the article here for the launch event).
The Galaxy S7 edge, which was developed with the aim of becoming the world's highest level smartphone, has been highly acclaimed globally.
Dr. Yamane, a mobile researcher who has been making a lot of noise since the announcement, came to Japan urgently from Hong Kong to buy the Galaxy S7 edge (docomo version) on the release date. We would like to send you a turbulent day accompanied by Risky Director ACCN.
Hakase and Ackun Oppenheimer (at Marunouchi KITTE)
Did you call the ACCN Dacho Club?
Dr. Yamane I think it's new to remember that when we unveiled at MWC in February, we called Mark Zuckerberg on Facebook to talk about entertainment such as 360-degree cameras and VR. This time, Samsung knows that the shape is different, but the Dacho Club, which says, "If these people come out, I'll definitely be happy!" Will be pulled out to the place of product appeal.
See the speedy article that came up earlier to see what happened after Ryu-chan's "Don't push!"
I was happy to see the ACCN traditional art. The case display also stands out in Galaxy Studio. Also, genuine peripherals such as Gear VR.
Dr. Yamane There are quite a few good cases, including those made by third parties. Not only functional items such as transparent flip covers, but also fashionable design items. I think we are overcoming the weakness that "there are fewer cases than iPhone and Xperia".
ACCN It's rather abundant overseas, so all you have to do is bring it.
Genuine accessories such as Gear VR are also exhibited at Galaxy Studio
Cases other than genuine ones ...
ACCN Oh, there is also Gear 360. It hasn't been officially announced in Japan yet.
Dr. Yamane Oh yeah, I want you to put this out in Japan (and Hakase to check the operation of the exhibits ...). Ah, the logo has changed from Samsung to Galaxy!
ACCN? What is this?
As expected, you should be aware of the details ...
Dr. Yamane Hey, you're dull! Japan is the only country that sells accessories under the Galaxy brand. It's going to come out in Japan!
ACCN Well, you can expect it at the time of exhibition. It would be great if we could instantly turn photos and videos taken with a 360 degree camera into VR content using the Galaxy S7 edge. Well, you can do it with THETA, but the genuine one has higher cooperation and is easier to understand as a solution.
Dr. Yamane This year is also said to be the first year of VR. Since the pre-order purchaser of Galaxy S7 edge gets Kihon and Gear VR for free, the number of VR users will increase rapidly in Japan as well. However, the number of VR contents is still small. I think it's really wonderful that Samsung is planning to deploy a 360-degree camera together to popularize VR and provide an environment where users can easily create content.
I don't know what will happen to ACCN PS VR, but unintentionally it has become the most popular VR device at present.
Dr. Yamane You can feel the seriousness of being active in the experience event.
You can experience it at KITTE's Galaxy Studio. I wonder if everyone at the Dacho Club is probably gone (Ryu-chan, I was serious, I wonder if it was okay ...)
Did you book ACCN Hakase, Hakase, Galaxy S7 edge in Japan?
Dr. Yamane Actually, I didn't make a reservation, but I caught the information that DoCoMo and au are open at the KITTE event venue. If you sign up here, you can get one free from 4 types of brand cases such as TSUMI.
You can choose from four cases.It ’s just what you ’re looking for.
The ACCN event venue is a Gear VR experience corner, and even after noon, the visitors' feet are constantly lively. Why don't you go to the career shop? There is a docomo shop Marunouchi just near Sugu. Coco, the release date of the iPhone seems to be very crowded.
Dr. Yamane Well, there aren't as many customers as I expected. Is it because it's lunch on weekdays?
According to the ACCN shop staff, several customers bought the Galaxy S7 edge in the morning.
Dr. Yamane Well, I haven't made any flashy advertisements about the release date, so it may be something like this.
It seems that the ACCN reservation was the top level in the past Galaxy. After all, I wonder if the layer that jumps to the Galaxy is still good at getting information.
Dr. Yamane There was also a reservation privilege (Gear VR).
The docomo shop feels like you can buy it calmly (Marunouchi store)
ACCN You can also buy accessories right away. Is there 2 types of protective film and 4 types of cases?
Dr. Yamane At a carrier shop, you have to put accessories from other companies, so isn't this a mon? Especially here, mass retailers are close, and everyone will go there.
I introduced some genuine Samsung accessories for Galaxy S7 edge at ACCN Weekly Risky, but quite a lot of people have read it. However, I think it's a pity that most of them don't appear in Japan.
Dr. Yamane Certainly, I would like Japanese carriers to take a little more serious approach to handling genuine accessories.
ACCN Really, it's a Galaxy world all together. Even though Apple has been able to do it ...
There are few accessories ...
ACCN Oh, the Xperia X Perfomance is also right next to it, even though it's a little ahead of its release. I wonder if the customers who come to the store are wondering which one to use, the Galaxy S7 edge?
Dr. Yamane Xperia can be seen at a glance, and there is a sense of security that it is a Sony product. However, I think that the Galaxy S7 edge placed next to that Sugu will also attract attention. The edge display and the high-class metal body, which are not found in other companies' products, are firmly appealing.
Xperia X Performance is also on display
ACCN Well, Hakase. How did you feel when you saw the Galaxy S7 edge on the first day of its release in Japan? Compared to the reaction abroad.
Dr. Yamane Last year's models, the Galaxy S6 and S6 edge, did not grow as much as expected overseas, and 2015 was a difficult year for Samsung. However, in the fall, we released the Galaxy S6 edge + and Galaxy Note 5, which took a year to dispel the impression that Samsung products had "high functionality but cheap". The Galaxy S7 (not yet released in Japan) and the Galaxy S7 edge are finally recognized as such "new Samsung" products, and sales overseas are very good.
ACCN Even in Japan, the number of carrier reservations is several times that of the previous model (S6 edge) for both DoCoMo and au. There is no Softbank this time.
Dr. Yamane At the event on the first day of sales, we will call the Dacho Club to greatly appeal the entertainment, and at the venue we will not only line up the terminals but also provide a VR experience, etc. You can feel the enthusiasm of Samsung Japan.
It seems that the counters of the ACCN carriers were lined up with customers, though it was a little bit. It's a really good terminal, so I don't think there will be any problems gradually. Even the iPhone was "gradual" at first.
Dr. Yamane There are three counters lined up at the venue. One was DoCoMo, the other was au, and the other was a stamp rally lottery counter, wondering if it was a career (afterwards). I also bought the Galaxy S7 edge at this venue, but it took me some time to sign the contract, and it was troublesome to deal with the existing line.
ACCN After all, it would be better if there was an environment where customers who experienced here could easily buy only the terminal and go home, saying "I want a Galaxy S7 edge!".
Dr. Yamane Yes. In other words, I would like Samsung Electronics Japan to release the SIM-free version as well. Of course, carriers will want to release high-spec smartphones like the Galaxy S7 edge. I would like the SIM-free version to offer colors that the carrier does not have, or to sell the S7, which was not released this time.
ACCN online sales are fine, aren't they? Many times, I would like you to be able to buy genuine accessories directly from there.
Dr. Yamane There may be various circumstances such as adulthood, but now smartphones are not something that can be used alone. Everyone buys a case, and there are various attractive cases with functional cases that are unique to genuine products. It's natural to buy a mobile battery, and more and more people are taking telephoto and wide-angle shots with lenses attached. Samsung sells all these accessories, overseas.
ACCN Really, it's a waste. Well, if it is sold in Japan, the risky material will decrease ...
Dr. Yamane The era of competing for hardware specifications for smartphones is over. Pick it up without thinking, take a picture, upload it to SNS, reply to the reaction ... and enjoy it with games and VR ... The best product is a terminal that can enjoy these series of experiences without stress. It means that. The Galaxy S7 edge is one such product, no doubt. But that alone can't beat the iPhone. I think that such an experience event should be done more and more because it will be able to appeal the charm of Galaxy S7 edge to many people. Both the hard side and the soft side have been described by the world as "no blind spots", so the important point is how to appeal the user experience.
ACCN Hakase, I feel like I'm seeing off my child ...
